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Audi Crowned Official Luxury Vehicle Of The New York Yankees

Posted in Audi, Cars, Foreign Cars, Luxury Cars, Newsworthy, Pop Culture, Pro Athlete Cars by Suzanne Denbow | March 23rd, 2009 | 1 Response |


Today, Audi of America announced they will become the official luxury vehicle and heavy sponsor of the New York Yankees. Scheduled to officially launch at the start of the 2009 baseball season, the Audi-Yankee partnership will extend through the 2011 season and provide Audi with an invaluable opportunity to demonstrate their support of America’s favorite national drug trade pastime. In addition to several branding opportunities (read: “The official Audi t-shirt cannon”), Audi will also open an exclusive VIP suite appropriately dubbed the Audi Yankees Club. “As our brand continues to grow nationally, and in New York especially, a relationship with the Yankees makes perfect sense,” explained Audi of America chief marketing officer, Scott Keogh. “Opening up the Audi Yankees Club was a great opportunity to get Audi front and center with one of America‚Äôs greatest franchises and to give Audi fans a terrific place to enjoy the games.”

Said Michael J. Tusiani, Yankees Senior Vice President of Corporate Sales & Sponsorships, of the new partnership, “We are very excited about our new partnership with Audi. For the first time in the category, this fully-integrated relationship includes a premium entitlement area, signage, hospitality and marketplace activation rights.”

Source: Audi

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One Response

  1. engineerd says:

    I can see all sorts of “Yank my audi” jokes coming.