Apparently after firing the the design team responsible for the brilliant Lagonda SUV, Aston Martin is prepared to take another crack at market relevance. Their plan of attack purportedly includes the introduction of three new vehicles in 2010, at least one of which has the potential to be as colossal a failure as the aforementioned Lagonda.
The first and by far the most controversial of the three new cars is the Aston Martin Cygnet, which is literally a rebadged Toyota iQ. Shipped from Japan to Aston Martin’s Gaydon, England factory and given a cosmetic overhaul, the exterior badging and interior amenities will be exclusively Aston but the powertrain and the basic structure of iQ will remain unchanged. Despite the lack of originality, the Cygnet’s sticker price is still expected to be more than double that of the iQ. This one definitely looks like a winner.
Thankfully, Aston’s other two offerings are poised to make up for the Cygent’s glaring deficiencies. The first of the saviors is the Aston Martin Rapide, which is to date the only 4-door supercar that doesn’t make our eyes bleed (oh yes, we’re looking at you Porsche). As was announced during its official unveiling earlier this year, the Rapide will hit showrooms with the famed Vanquish V12 and an equally as jaw-dropping 6-figure price tag.
Second on the list of redeemers will be the special edition Aston Martin One-77 supercar that, as the name would imply, will be limited to just 77 production units. Powered by a 740-horsepower 7.3L V12, the exclusive One-77 is expected to fetch an asking price somewhere in the neighborhood of $2 million and subsequently be the catalyst for widespread feelings of inadequacy.
The remainder of Aston Martin’s lineup, including the DB6, DB9, and Vanquish will remain largely unchanged, save for a special V12 edition of the latter to be released sometime in 2010.
Source: Motor Authority