If the Lagonda XUV concept unveiled at the Geneva Motor Show is any indication, there is a very valid, legitimate reason why Aston Martin laid the original Lagonda to rest – it’s ugly as sin. We’re usually predispositioned to enjoy any vehicle bearing the Aston Martin badge, but this is simply a bridge too far. Although we realize a major cornerstone of the Lagonda’s legacy was its “unique” design and cutting-edge technology, we refuse to believe that in the 20 year gap between the death of the original and the birth of the monster pictured above, Aston Martin couldn’t find a way to make the Lagonda at least marginally attractive. Utterly hideous Chrysler 300-reminiscent design aside, the Lagonda’s one redeeming virtue is found beneath the hood where Aston Martin claims they will place a V12. Power ratings for the 12-banger have yet to be disclosed, but to compensate for the incredibly lacking exterior, we expect the Lagonda to be capable of full flight.

Check out more photos after the jump