Featured Articles

Aston Martin Lagonda Concept SUV To Reach Production By 2012


Unveiled to a stunned, somewhat horrified audience at the Geneva Motor Show last week, the Aston Martin Lagonda Concept now appears slated to transform from an ugly pipedream into an ugly reality. According to Aston Martin CEO Ulrich Bez, the new Lagonda could begin production in as little as three years, hitting the market in 2012/13. Built on the same platform currently underpinning the Mercedes-Benz GL class, the new Aston Martin Lagonda is, by standard definition, an SUV, but attempts to reconcile its massive 20-foot-long body with the traditional styling of W.O. Bentley’s Lagonda LG6. Beneath the pre-war inspired hood, the Lagonda Concept is powered by a standard gasoline V12 engine, but Bez says they are already exploring both diesel and hybrid powertrain options.

To those unfamiliar with the history of the Lagonda, the Concept variant appears to be a truly ugly specimen utterly void of rhyme or reason. While we’ll admit we agree with the ugly assessment, now that the initial shock has faded, we’ve begun to develop a begrudging respect for the throwback Aston. Mercifully absent of any noticeable William-Towns-circa-1976 influence, Bez expects the new Lagonda to revive the original theme of cutting edge design and unparalleled innovation, opening new doors (no pun intended) for the Aston-Martin brand as a whole.

Catering to the privileged upper class and thus assumed impervious to the global auto crisis, Aston Martin nevertheless suffered a significant blow in 2008 with sales falling by 13.5% to only 6,400 units. Bez hopes the new Lagonda will help break this trend and allow Aston-Martin to break into new markets, expanding Aston Martin’s global outreach to include 100 more countries.

Source: Auto News Europe (sub. req.’d) via AutoBlog

Our Best Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

4 Responses

  1. engineerd says:

    My inner Aston Martin fanboy is in mourning.

  2. Thrifty says:

    What are they thinking, why would they even consider making an Aston Martin in a SUV???? I just don’t understand this. I don’t like this thinking at all.

  3. Yup, it’s quite rare for Aston Martin to create a SUV but still I like the futuristic and sporty design of the Lagonda. I’m quite sure by the time the Lagonda hits the market, many consumers would dash to get one of those.

  4. Ashley says:

    omg i love that suv i wish it was already out and curious how much it will cost. im buying a new car next year since im going to baby a new mom again soon and i want a sexy looking suv and that is the one i would buy