Aston Martin is showing the production version of its Cygnet minicar at the Geneva Motor Show. Based on Toyota’s iQ, the Aston Martin isn’t available to just anyone; in fact, you need to already own an Aston Martin to qualify for purchase.
Why would Aston Martin, best known for cost-be-damned luxury performance cars, build a minicar to compete with the likes of Smart or the new Audi A1? Simple; they had no choice. Tough new EU mandates on fuel economy and emissions will cripple boutique manufacturers like Aston Martin unless they broaden their product range and do so quickly. Partnering with an existing manufacturer, particularly one with a reputation for building high quality vehicles, is the quickest path to market.
As with any Aston Martin, buyers can select a wide range of options and configurations. Pricing starts at $45,000 (roughly 3x the cost of a Toyota iQ) and tops out at $75,000 if you check all the option boxes. At that price, it had better come with leather made from baby whale penis and a concubine.
Source: Motor Authority