There are riders and there are posers. Posers have the gear and ride bikes because it gives them a “bad boy” image, or because it’s what all the cool kids are doing. Riders, on the other hand, ride because they have to. Because even a topless sports car is a watered-down thrill if you’ve ever experienced the joys of riding a canyon at speed, transitioning from apex to apex as if the bike were an extension of your own body. It’s the closest thing to flying that most of us will ever experience, and it doesn’t require a pilot’s license or a trip to the airport to enjoy.
The commercial is clearly aimed at Ducati, whose bikes are substantially more expensive than Aprilia’s. I’m a big fan of the alternate Italian brand, whose bikes have always represented both solid value and solid performance. If I had the money to swap rides, the Dorsoduro 750 would be near the very top of my short list since it’s about the most practical do-it-all bike you can get for under $8,000. It doesn’t come with training wheels, so I guess posers need not apply.