The Mercedes Benz CLS, Porsche Panamera, Aston Martin Rapide, Maserati Quattroporte and now the BMW Grand Coupe concept. All of these automobiles are trying to capitalize on being a four passenger, four-door, coupe style automobile. It’s a trend that started back in 2005 with the Mercedes Benz CLS, but didn’t really catch on with other auto manufacturers until recently. For some companies, I understand the want to create a four-door coupe. It makes sense and seems to fit with their vehicle line. Take Porsche and Aston Martin for example. Both auto makers have the majority of their model range based around two door vehicles, so for them introducing a four-door only broadens their model line. What I don’t understand is why a company like BMW would go down this route. They already have no less than six four door models, so why add another one?
Sure the BMW Grand Coupe concept is a beautifully done automobile and yes, it certainly does have an appeal. If I was working at BMW though I think I would be concerned that they are diluting the brand with too many four-doors. They already have the X6, X5 and X3 in the SUV class. Then pile on top of that the 3, 5 and 7 series in four-doors as well and you’ve got a lot of people carrying potential. This is enough already, unless of course BMW wants to phase something out, but even then I’m not sure if it would make sense to introduce this automobile.