The American hot-rod is an icon. It was crafted out of rebellion, ingenuity and the will to be different. They were meant to go fast, get looks and at days end, announce to the world that you had arrived in style. The truth is though, in the last 60 years not a whole lot has changed. Sure technology has advanced, but deep down the basic DNA has always remained the same. Levi’s recently launched a great ad that not only transports us back to a time when life was a little simpler, but reminds us why cars, of any vintage are all masterpieces just waiting to be turned into hot-rods.