Call us Neanderthals, but we have no idea how dropping a new car out of a plane, or pushing it off a stack of shipping containers, helps sell cars. It’s the whole “adventure sports, Gen Y” angle that Chevy is going for, we suppose, so that means it doesn’t have to make sense as long as it’s cool to watch. The Sonic dropped from the airplane is surprisingly mesmerizing, and you can’t help but wonder what it would feel like to get hit by a car in free fall.
The bungee jumping bit is just a bit “Meh” for our tastes, but we included it here as part of a theme. If Chevy is taking suggestions, we’d like to see the new Sonic compete in other adventure sports, such as extreme downhill mountain biking and big wave surfing. Feel free to name any others I may have missed.