VW has just started pimping out the new 2011 VW Jetta. It was released in Manhattan’s famed Time Square with the help of a man made beach, pop star Katy Perry and thousands of onlookers. The Jetta has been around in one form or another since 1982 and through the years has gone up and down in both price and performance. 2011 brings the sixth generation of VW’s little sedan to market and with it a new strategy for sales and success. The compact sedan market is a tough place to be in this day and age. It is riddled with stiff competition, frugal consumers and a host of choices from both domestic and foreign manufactures.
The Jetta has always been on the high priced end of the compact sedan market. In the past for example if you were searching for a small four door, odds are you’d look at cars like the Toyota Corolla or the Ford Focus. Sure they may not be as nice on the inside as the VW, but generally they were priced thousands less than a comparably equipped Jetta. For 2011 VW wants to change this consumer perception and has offered the Jetta with a starting price that is rumored to be around 15k. This is right in the neighborhood of the Ford Focus, Toyota Corolla and Honda Civic, sedans that for the most part own the market.
Nice headlights on that Jetta right?
VW has also made the Jetta bigger for 2011 and now offers class-leading rear seat legroom. Another little factoid is that there will be no less than four engines offered ranging from a 2.0-liter turbo diesel to a 2.5-liter five cylinder gasoline mill. You will also be able to choose either a manual or Volkswagen’s six-speed twin-clutch DSG auto. The strategy that VW is taking for the new 2011 Jetta is a good one. They’re trying to appeal to a more cost conscious audience while at the same time giving them more value for their dollar. As previously stated the small sedan market place is a tough one to be in right now and with new offerings from GM in the way of the Cruze and Ford with the new Focus, VW better hope this new Jetta is as good as VW fans hope it is.