Mitsubishi is a brand that has been selling cars in the United States since the mid-1970’s. They’ve managed to establish a great reputation for reliability and comfort, however in recent years the company has lost a little of its import glow. Their biggest seller, the Mitsubishi Lancer, is a favorite amongst the import tuner crowd and has a deep an loyal following. Now it seems that the company wants to get creative with the release of their new crossover vehicle the 2011 Mitsubishi Outlander Sport, or in some markets, the ASX. Beginning on November 1st, 2010 Mitsubishi will be offering the public the worlds first virtual test drive from the comfort of their own home.
By going to www.outlandersport.com individuals will be able to test-drive the Outlander Sport remotely simply by using their computers keyboard. Obviously this is no substitute for the real thing, but I have to give Mitsubishi credit for this one as it’s a new funky marketing tactic that I have yet to see, and it may in fact entice perspective buyers into showrooms.