Aimed at Honda’s CR-Z product launches in Europe, the Middle East and Africa, this video captures the essence of driving Honda’s new ecologically minded, pseudo-hoon mobile. The video’s got it all – driving gloves (which kind of gave me douche chills), a vaguely familiar pop soundtrack, space age “Time Tunnel” instrument beauty shots, clever use of reflective surfaces, long exposures to show taillights fading into the darkness, futuristic text appearing from nowhere and spooky mood-setting smoke. Hell, it’s got frickin’ lasers. Lasers, man. In green blue AND red.
I still want to drive the 2011 Honda CR-Z, and I sure wouldn’t mind driving it on the Spanish roads featured in the video. I wouldn’t want them filming the speedometer, though, since I wouldn’t be paying much attention to socially responsible (or ecologically sensible) speeds.