How much is too much to pay for a compact car? Is it $12,000, $14,000 or maybe even $16,000… well if GM has anything to say about the new price will a whopping $17,000. Chevrolet has been touting that the new 2011 Cruze will not only be a great car, but one that will redefine the segment. That’s a big statement, especially when you have great cars like the Mazda’s stellar Mazda3, the Toyota Corolla and the Honda Civic competing for your cash.
According to Jim Campbell, U.S. Vice President of Chevrolet Marketing,
“We believe the Cruze can redefine the expectations for compact-car owners and shoppers who are new to the segment”. Campbell also says: “and for the price of a compact car, Cruze offers the styling, safety features, roominess, amenities, and refinement of a much more expensive car.”
The thing about buying a compact car is this – money. In my opinion no one lays awake at night and dreams about purchasing that new Toyota Corolla or Honda Civic. They purchase these cars because that is what fits into their monthly budget. Sure they are great cars, but the term econo-box was coined for a reason, and that reason was not because these cars were big dollars. Now, to the 2011 Chevrolet Cruze’s credit, it does have standard features that others in the segment do not. For example the base Mazda3 does not come standard with stability control and the Honda Civic DX has no A/C or power door locks, items which are standard on the base model Cruze LS.
Sure, the list of standard features on the new 2011 Chevrolet Cruze is impressive, but for those looking for a compact car at a compact car price, that $17,000 may just be a bit to far outside the ballpark for budget minded buyers.