Buick has been putting a lot of thought into their new market line in the hopes of attracting younger buyers to the brand. Models like the new 2011 Buick Regal and 2010 Lacrosse are steps in the right direction but in my opinion, they still have a ways to go before they rope in young American buyers. One new model that I think will help them move in the right direction is the new 2011 Buick Excelle compact sedan. These pics were taken in China and show the car without any manufacturer camouflage. For the most part the Excelle is just a Chevrolet Cruze that has played dress-up in Buick’s closet.
Style wise, it’s really not a bad looking car, but it really doesn’t do anything to “wow” the senses either. The front end has Buick’s trademark slat grill that rolls downward to a nice sporty front end fascia. It’s nice looking, but a little heavy in spots. The rear has that same chunky feeling and only gets an “ok” rating as well. In fact if you look long enough at the rear it looks like the taillights have chrome eyebrows over them that makes the back look pissed off – not an overly attractive feature. Expect power to come from the Cruze’s 1.4-liter turbocharged 4-banger. The Excelle is making its debut at the Beijing Auto Show, but expect it in the U.S. sometime in 2011.