Not to be outdone by the likes of Aston Martin, BMW or Porsche, Audi has jumped into the sportback segment of the automotive market with the new A7. The concept of the sportback is simple. Take a four door sedan but streamline it so it gives off the impression that it is in fact a two door coupe. Then combine in the versatility of a hatchback and POOF… instant sportback. Porsche has the butt ugly Panamera, BMW has the 5 Series Gran Turismo and Aston Martin now has the stunning Rapide.
Design wise it’s difficult to make a car in this configuration and have it look good. In fact up until now Aston Martin was the only manufacturer to nail it. Audi however is coming in hard and fast with the A7 and truth be told, it’s a good looking automobile. The new A7 has design elements that give its body line a low-slung, aerodynamic look and feel. Combine that with the long sloping hood and chopped rear deck lid and you have one aggressive looking gran touring sedan.
From a visual standpoint the A7 is light years ahead of BMW’s 5 Series Gran Turismo and Porsche’s turtle shaped Panamera. The real question though is how is this going to affect the sales of Audi’s other big beauty, the A8. Side by side both cars exude power, elegance and sophistication, as a buyer though I’d think I’d be torn on which one to buy.
From a technical standpoint the new 2011 Audi A7 features fun toys like touchscreen navigation, a Bang & Olufsen stereo system with 1,300 watts of power (that may be overkill), full bluetooth capabilities and just about every current automotive safety feature known to man. Right now there is not too much information for those of us here in the States, but stay tuned because as soon as we learn more, you’ll learn more.
Check out the full press release at Autoblog.com.