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2010 Mercury Milan Spy Shots Reveal Mercury’s New Design Direction

Posted in auto industry, Car Tech, Cars, Ford, Mercury, New Cars, Newsworthy by Suzanne Denbow | September 29th, 2008 | Leave a Reply |

Ford believes the future of the automobile industry lies in the compact, crossover market and to prepare, they’ll be introducing two new vehicles to the Mercury line up in 2010. First on the list is a redesigned Mercury Milan sedan, which spy shots pictured above captured recently wearing heavy camouflage. Tentatively planned to be introduced in both standard and hybrid versions, the new 2010 Milan will be based on Ford’s already existing small car line up and sit on the redesigned FWD Ford Focus platform.

Mercury’s second new introduction will be a crossover version of the Mercury Mariner, but isn’t schedule to begin production until 2011. Along with the two new additions to the family, Ford also says that consumers can expect more distinctive styling from Mercury in the future. “You can expect similar differentiation to what we have today,” Auto News quoted Ford’s product chief, Derrick Kuzak as saying, “It has been reasonably successful.”

No word yet on what projected buyer response will be, but Mercury’s current clientele, which is largely comprised of the design department’s supportive mothers, is reportedly very excited.

[Photo Cred: AutoNews.com]

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