Although usually we’d question the wisdom of any Kia product cited for its exemplary performance anywhere outside a demolition derby, we’re inclined to agree with the NADA guides’ decision to crown the 2010 Kia Forte Koup the “Best of the 2009 Orange County Auto Show.” Like the NADA guides’, we’re able to overlook Kia’s track record for incredibly uninspiring engineering and evaluate the Forte on a purely objective level, and we’re impressed. As its clever ad campaign proclaims, while Kia may not be making headlines for its in-house technology, they have apparently mastered the art of manipulation.
Automotive consumers typically want as much as possible for as little as possible, and the Kia Forte (both the Koup and the sedan) more than deliver. Bluetooth® connectivity, a six-speaker AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio (with 3 months of complimentary service), auxiliary jacks, steering-wheel mounted controls, segment-leading safety ratings, and two surprisingly powerful engine options can all be optionally equipped while still retailing for under $15,000. What’s more, thanks to the Koup’s relatively compact nature, the 156-173hp cranked out by the two 4-banger options mentioned above makes the Koup at least as fun to hoon as its primary competitor, the Scion tC.
Bottom line: The power to surprise, indeed.
Source: PR Newswire