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2010 Ford Taurus Debuts At 2009 NAIAS, Is Still Vaguely Depressing

Posted in Auto Show, Detroit Auto Show, Ford, New Cars, Press Release, The Show by Suzanne Denbow | January 12th, 2009 | 3 Responses |

Scheduled to hit dealer lots this summer, the 2010 Ford Taurus broke cover at the 2009 NAIAS determined to shake off its mediocre, middle-of-the-road stigma and offer healthy competition to German luxury sedans (which we applaud, but politely maintain is just a tad ambitious). Available in 3 different trim levels, the 2010 Ford Taurus comes optionally equipped with Ford’s newest technological achievements, including MyKey™ parental programmability, EasyFuel™ capless refueling, SecuriCode™ Keyless Entry, and Ford SYNC® and Voice-Activated Navigation with SIRIUS® Travel.

Bare bones, a 3.5L V6 Ford Taurus will run you $25,995, which is roughly 5k more than a base-level Ford Fusion but includes a complimentary supply of crushing hopelessness that will be delivered approximately 6 months after date-of-purchase when you wake up one morning and simultaneously realize that not only have your failed dreams of becoming a racecar driver forced you into working for an insurance company in a cubical that always smalls faintly of stale tortilla chips and body odor, but you also drive a Ford Taurus.

Full gallery and press release after the jump



2010 Ford Taurus
Click here to download related images.Ford’s new flagship, the 2010 Taurus, will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans
Available this summer, Taurus features an impressive suite of technologies never before offered in the non-premium large car segment including Cross Traffic Alert, Collision Warning, MyKey™ parental programmability, EasyFuel™ capless refueling, SecuriCode™ Keyless Entry, Ford SYNC® and Voice-Activated Navigation with SIRIUS® Travel Link™. Other features new to Taurus include Adaptive Cruise Control, Blind Spot Information System (BLISTM), Rain-Sensing Wipers and Intelligent Access with Push Button Start
The new Taurus is available in three trim levels: SE, SEL and Limited, offering customers more choice and convenience with unmatched technology with the Ford brand value
DETROIT, Jan.11, 2009 – The new 2010 Ford Taurus delivers industry-leading technologies, exceptional craftsmanship and an award-winning engine packaged in an all-new design that rivals German luxury sedans but at an affordable price.

Available this summer, the new 2010 Taurus will offer three trim levels: SE, SEL and Limited. Starting at $25,995, including destination and delivery, the new Taurus starts out at the same entry level price as the 2009 model.

“Taurus personifies the Ford brand promise – an engaging driving experience, expressive design, class-leading technologies, all offered at an unmatched value,” said Jim Farley, Ford’s group vice president of Marketing and Communications.

The 2010 Taurus comes standard with Ford’s proven Duratec 3.5-liter V-6 and comes paired with a choice of two new six-speed automatic transmissions which includes an option of SelectShift®. This optional transmission offered on the SEL and Limited series features racing-inspired shift control paddles mounted on the steering wheel, while offering the convenience of conventional automatic operation, or a manual shift mode.

The SEL series comes equipped with 18-inch painted aluminum wheels, heated exterior mirrors, supplemental park lamps and chrome exhaust tips. The Limited series adds to the SEL appointments with standard leather seats, 19-inch chrome clad aluminum wheels, 10-way power driver and passenger seats, reverse sensing and a premium sound system with SYNC.

A selection of optional customer-focused technologies also will be available on the 2010 Taurus, including:

Adaptive Cruise Control
Collision Warning
Intelligent Access with Push-Button Start
SecuriCode™ Keyless Entry
Auto High Beams/ Rain-Sensing Wipers
Easy Fuel™ Capless Fuel Filler
Blind Spot Information System (BLIS™)
Cross Traffic Alert
Ford SYNC®
Multi-Contour Seats
The new Taurus underscores the Ford brand promise to bring technology to market at an affordable price. It also builds on its legacy of safety leadership by incorporating a comprehensive array of passive and active features to help protect its passengers.

“Taurus raises the bar on the full-size sedan segment with an unprecedented offering of technologies typically reserved for luxury cars. The premium craftsmanship and attention to detail, combined with outstanding driving experience will redefine what customers should expect in a full-size sedan,” said Farley.

Taurus SEL series will begin at $27,995 and the Taurus Limited series will begin at $31,995. The 2010 Ford Taurus will be built at Ford’s Chicago (Ill.) Assembly Plant and will be available in dealer showrooms in the summer.


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3 Responses

  1. Paul says:

    It looks like a terrific car. With the ecoboost engine it should sell very well. It has Mercedes like technology at a third of the price.

  2. Paul says:

    To describe the Taurus with terms like crushing hopelessness is absurd.You must really dislike America and yourself.

  3. Paul says:

    I base my comments on having owned six Mercedes since 1983 and two Ford vehicles. I have been a car enthusiest for over 60 years. I also work five days a week in retirement. I consider profanity to be the defence of ignorance.Have a nice day Suzanne.