Poised to become the smartest buy for consumers in the market for a small pickup truck, the 2010 Ford Ranger will hit dealer lots this summer with a host of innovative new safety features as well as a downright unsurpassed fuel-economy rating. Exclusive to its segment, the 2010 Ford Ranger will come standard with Ford’s AdvanceTrac with RSC Roll Stability Control replete with a gyroscopic roll sensor that determines both the vehicle’s body roll angle and roll rate while helping to prevent skidding and dangerous rolling conditions. For time when accidents can’t be avoided, the 2010 Ranger has also been outfitted with new combination side airbags, specifically designed for head and torso protection.
Under the hood, the 2010 Ranger’s 2.3-liter I-4 engine boasts an EPA fuel-consumption average of 21 mpg city and 26 mph highway, the latter half of which is a rare achievement in the SUV/pickup truck segment. Adding to the already sweet deal, in addition to the compact-car worthy fuel-economy rating the Ranger will once again debut in 2010 with one of the most consumer-friendly price tags in the market, beginning in the $15k range.
2010 FORD RANGER: PICKUP ADDS NEW, STANDARD SAFETY TECHNOLOGIES TO UNSURPASSED FUEL ECONOMY
DEARBORN, Feb. 6, 2009 – The 2010 Ford Ranger comes to market this summer by adding unique standard safety technologies, including Ford’s AdvanceTrac® with RSC® – the world’s most sophisticated electronic stability control system that helps prevent skidding and rollovers – and combination side air bags.
Industry-exclusive AdvanceTrac with RSC goes a step beyond stability control systems found on competitive models with a gyroscopic roll sensor that determines both the vehicle’s body roll angle and roll rate.
If it detects the vehicle is about to roll, the system automatically applies additional countermeasures – such as reducing engine power 15 percent and/or applying brakes to one or more wheels – to enhance vehicle rollover resistance.
The new Ranger’s head-and-chest combination side air bags provide enhanced head and torso protection in certain side impacts. The side air bag system is designed to cushion the head, minimizing lateral head injuries in case of collision, in addition to acting as a barrier between the occupant and the side of the vehicle,
“The 2010 Ranger’s Roll Stability Control and combination side air bag technologies will help occupants stay out of harm’s way,” said Steve Kozak, chief engineer of safety systems, Ford Motor Company. “The Ranger has been America’s most fuel-efficient pickup, and now it features a combination of safety features not offered in any other small pickup.”
In addition, Ranger also provides high levels of safety and security with Ford’s Personal Safety System®, Tire Pressure Monitoring System (TPMS) and SecuriLock® passive anti-theft system, all included as standard equipment on all models.
Also standard are four-wheel anti-lock brakes, driver- and front-passenger air bags, safety belts with front pretensioners for outboard seating positions and side-intrusion door beams. Ford’s front-passenger sensing system helps ensure air bags are not deployed on the passenger side when small children are detected. Lower Anchors and Tethers for Children (LATCH) child-seat mounts are provided in the front-passenger seat on all models.
Further adding value to the Ranger is its class-leading fuel economy and low cost of ownership. With EPA-estimated fuel economy at 21 mpg in the city and 26 mpg on the highway for the 2.3-liter I-4 engine, Ranger offers unsurpassed fuel economy for pickups. Plus its 7,500-mile service intervals for routine maintenance, such as oil changes, help Ranger historically rank among the lowest cost of ownership among all compact pickups studied by Edmunds.com.
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