Looking to cut back on costs while still launching an aggressive campaign for the new 2010 Mustang, Ford will begin airing 60-second ad spots featuring the winners of the “Mustang Stories” short movie contest. The first commercial will run tonight during the season premiere of Knight Rider on NBC and will kick off Ford’s largely web-based ad campaign for the 2010 Mustang. The contest, which was sponsored jointly by Ford, Filmaka online video, and WPP Group PWPP Group Plc’s JWT Team Detroit ad agency, challenged Filmaka members to submit stories about significant personal experiences with the Ford Mustang. Of the 400 entries that were submitted, 22 semi-finalists were given $5,000 to produce their films, with the finished product to be used by Ford. To kicking off the campaign’s debut during the Knight Rider intermission will be one of the finalists from the Mustang Stories competition, a short film entitled “Numskull.”
To watch “Numskull”, click here.