We won’t argue that Ford’s plan to consolidate the brand and produce cars on a global platform isn’t an excellent business maneuver, but it’s making our job exceedingly difficult. We’re established fans of the Blue Oval, but you can only witness a lime green B-segment car get rebadged so many times before you lose enthusiasm. Such is the case with the 2010 Ford Figo.
Unveiled by CEO Alan Mulally himself at a press event in Delhi, India, the new compact Figo is Ford’s newest entrant into the Indian market, intended to snag a corner of the ballooning B-car market. It is also excruciatingly boring.
Engineered using Ford’s kinetic design language, the Figo shares the same key components as the Ford Focus, Ford Mondeo and the Ford Fiesta, which means we’ve seen it at least three times before in some form or another. To spare you the hassle of reading through the lengthy press release, we’ll summarize: it’s compact, relatively cheap, gets decent gas mileage, has an unremarkable engine, comes in a bunch of colors young people like, and probably has a tricked out infotainment system. In five years, you’ll wish you’d just bought an Impreza.