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2010 Cadillac SRX Makes Video Debut Pre-Detroit Auto Show

Posted in Cadillac, Detroit Auto Show, GM, Luxury Cars, New Cars, Videos by Suzanne Denbow | January 5th, 2009 | 5 Responses |

Scheduled to make its official debut later this month at the Detroit Auto Show, the 2010 Cadillac SRX has been anxiously awaited by GM fans (all 3 of them) since the initial concept model broke cover back in August 2008. Intended to serve as GM’s newest luxury crossover option, the 2010 Cadillac SRX is built on the General’s new Theta Premium platform – the very same rumored to be underpinning the new Saab 9-4X. Optionally powered by either a 3.0L VVT E85 direct-inject V6 or a 2.8L turbocharged V6, both engines are mated to a Hydra-Matic 6T70 6sp automatic transmission and are capable of producing anywhere from 260-hp (2.8L V6) to 300-hp (3.0L V6). While there isn’t much to play up on the 2.8L V6 beyond the performance specs themselves (300-hp is pretty impressive for what is destined to be the spoiled housewife’s ride-of-choice), the 3.0L V6 receives not only a 5-unit boost in horsepower for 2010, but a 10-15% increase in fuel economy as well.

Pricing for the 2010 Cadillac SRX has yet to be announced, but we expect more details to drop in tandem with the official debut later this month. (Hat tip, Rock517)

Video and press release after the jump


2010 Cadillac SRX: a distinctive alternative for today’s luxury crossover consumer

Cadillac presents all-new SRX at the Detroit Motor Show (NAIAS)
New E85 capable 3.0L V6 engine delivers 193 kW
All-new SRX luxury crossover for sale in Europe end of 2009

Cadillac unveiled the next-generation 2010 SRX Crossover today, featuring a completely new design and more-efficient, high-technology engine choices. The new SRX is a mid-sized luxury crossover coming to the North American International Auto Show next week.

“The all-new SRX is a fresh and compelling crossover aimed squarely at the priorities of luxury buyers,” said Mark McNabb, North America vice president, Cadillac/Premium Channel. “With new technologies for increased efficiency and safety, the redesigned 2010 SRX Crossover focuses on both the emotional and pragmatic sides of the luxury consumer.”

The 2010 SRX is designed for efficient performance, including the choice of two high-tech six-cylinder engines that are new to Cadillac. A new, 3.0L direct injected and E85 capable V6 engine is standard and a new, 2.8L turbocharged V6 is optional. Both engines employ technology that helps produce strong performance that is typical of larger-displacement engines. Direct injection enables a 25-percent reduction in hydrocarbon emissions. Fuel economy in the mid-20s on the highway is expected, but testing isn’t yet complete.

Performance and safety are enhanced by an available all-wheel-drive (AWD) system that is designed to optimize vehicle handling and stability in all driving conditions. The AWD system includes an advanced electronic limited-slip differential (eLSD) that distributes torque as needed from side-to-side along the rear axle, in addition from the front to rear axle. The pre-emptive, active-on-demand system provides an extra measure of capability in wet or icy conditions.

The 2010 SRX rides on a wide track that was designed to deliver a nimble, responsive driving experience. It seats five, with generous occupant and cargo room, and can tow up to 3,500 pounds (1,587 kg).

Distinctive design and craftsmanship

“Cadillac is known for bold design. The 2010 SRX Crossover builds on that reputation,” said Clay Dean, Cadillac global design director. “As with the 2008 CTS, we advanced our Art and Science design to create a crossover for style-conscious customers. The exterior features a dramatic diving gesture on the body side to impart the feeling of movement, even at rest.”

A multi-piece shield grille and Cadillac’s iconic vertical headlamps – with light pipe technology and available adaptive forward lighting – are the face of the SRX. They blend into a tightly wrapped, sweeping body that tapers downward at the rear, giving the vehicle a sporty profile, Dean said.

The SRX features a wide stance, minimal overhang and wheels pushed to corners. Eighteen-inch wheels are standard and 20-inch wheels are offered. A bold accent line dives across the body side and culminates at a chrome front fender vent that incorporates a side marker lamp. An integrated spoiler on the rearward edge of the roof extends the sleek lines and improves aerodynamics.

“Inside the new SRX, technical precision blends with old-world craftsmanship,” Dean said. “Hand-cut-and-sewn coverings on the instrument panel and ambient lighting details convey a finely tailored cabin.”

An integrated center stack houses controls for climate and audio systems, while the navigation system rises from the center of the instrument panel. A signature example of the SRX’s attention to detail is the Cadillac script logos in the front door sill plates that illuminate when the doors are opened.

Advanced technology and entertainment systems

The 2010 SRX features numerous advanced electronic features. Highlights include a “pop-up” navigation screen featuring 3D imaging; adaptive forward lighting that swivels the headlamps in synch with vehicle steering; power liftgate with adjustable height setting; integrated hard disc drive for audio storage and a dual-screen system for rear entertainment.

Bluetooth compatibility is standard, as is OnStar’s turn-by-turn navigation service for buyers who do not select the car’s navigation system option.

Efficient performance

The SRX is powered by a new, fuel-efficient direct injected 3.0L V6 that delivers an estimated 260 horsepower (193 kW) and is paired with a six-speed automatic transmission. Direct injection results in more power, better fuel economy and lower emissions, all will a smaller-displacement package. As a result, the new V6 engine is expected to raise the SRX’s standard power rating by 5 horsepower, while achieving an estimated 10-q5-percent fuel economy improvement.

The 3.0L direct injection V6 is a smaller-displacement version of the 3.6L, direct injection engine featured in the CTS sport sedan and named one of the world’s 10 Best Engines for 2009 by Ward’s Automotive. Along with direct injection technology, the 3.0-liter engine employs variable valve timing to optimize power and fuel efficiency and reduce emissions.

The Hydra-Matic 6T70 six-speed automatic transmission helps save fuel by lowering the engine’s revolutions per minute at constant highway speeds, while a manual shift lever control enables greater driver interaction when desired. The new SRX includes a driver-selectable “eco mode” that alters transmission shift points to maximize fuel economy.

“The 2010 SRX will deliver excellent, balanced driving dynamics in all types of weather,” said Bob Reuter, global vehicle chief engineer. “The all-wheel-drive system with electronic limited slip effectively transfers torque not only from front to rear, but also along the rear axle. This system sets a new benchmark for all all-wheel-drive systems, giving the driver control and confidence on any road surface.”

Traction control is taken a step further on AWD models with the rear eLSD. In icy or wet conditions, the system can transfer up to 100 percent of torque to the wheel that has more grip. The eLSD also gives the driver enhanced control when cornering hard or completing a high-speed maneuver, such as a lane change, by momentarily applying more or less torque to either of the wheels to help the rear of the vehicle more closely follow the direction of the front wheels.

The suspension includes a real-time damping system in conjunction with AWD that adjusts shock damping rates in response to road conditions for smooth ride quality.

Enhanced safety

SRX’s safety features are designed to protect occupants before, during and after a crash. A strong body structure and chassis that absorbs crash energy is complemented by the use of martensitic steel in the fully enclosed rocker sections. Martensitic steel is one of the strongest available and its use in the rockers helps protect against intrusion during a side-impact crash, while also maintaining the structure during front and rear crashes.

Additional safety features include standard head curtain side airbags, standard front seat-mounted pelvic/thorax side airbags, front safety belts with dual pretensioners and load limiters, rollover mitigation sensors, a pedal release system, trailer stability assist and OnStar.

The SRX was also designed to meet European pedestrian protection standards; and the front bumper is positioned for greater compatibility with car bumpers.

The new SRX will be available at European Cadillac dealerships in the fourth quarter of 2009.

Source: General Motors

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5 Responses

  1. Nathan Redden says:

    “…the 2010 Cadillac SRX has been anxiously awaited by GM fans (all 3 of them)…”

    This has got to be one of the most ignorant statements I’ve seen in some time. In 2007, GM sold roughly the same number of cars worldwide as Toyota. Could you please report on something you understand?

  2. Suzanne Denbow says:

    Were RideLust a less formal publication, and were this a less professional setting, I might be inclined to respond to your comment with something like: “Oh, blow it out your ass, douchenozzle.” Since I try to promote civil decorum here, however, I will refrain from referring to you as any sort of feminine hygiene product and choose instead to politely bring to your attention the fact that you are using vague, irrelevant data to confirm an assertion that is clearly a matter of opinion as opposed to discernible fact.

    Kindly turn in your commenting license on your way out.

  3. Nathan Redden says:

    My apologies for the vaguery. I assumed you have been doing this for some time and were aware of the figures I referenced. Please accept this link in an effort to fill you in:


    To save you from the strain of research, GM announced total global sales of 9,369,524 vehicles in 2007. On the other hand, while less precise, Toyota announced sales of 9.37 million vehicles during the same period. This should solve the vague problem.

    As for irrelevant, I’m not sure I get your point. You state (albeit jokingly) that GM has very few fans out there. I state (albeit less than politely) that GM sold roughly 9.37 million vehicles in 2007, as did Toyota. Is that such a difficult connection?

    Finally, my assertion was that you do not know what you are talking about. And yes, it is an opinion. As for whether or not there are many GM fans out there, hopefully I have provided enough info to make it a discernible fact.

    My apologies if I come across a little aggressive in defense of the U.S. auto industry. Their future depends strongly on consumer perception. They can make great cars all day long (like the Malibu, CTS and Enclave), but if people don’t realize it the battle is lost. So when I stumble across a website and see an industry “professional” like yourself bashing GM for lack of fans (despite evidence to the contrary) it rubs me the wrong way.

  4. Rock517 says:

    Hey Nathan: Do us all a favor – go out and buy a sense of humor. She was obviously kidding with the “all 3 of them” remark. But I hope you feel better with your above response.

    I also refer you to this: http://carcino.gen.nz/images/index.php/00b9a680/463c5922

  5. Nathan Redden says:

    Well put, Rock. Look at it this way, at least we’ve set a comment record for Ridelust.