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2010 British Motor Show Cancelled Over Bloody Economy

Posted in auto industry, Auto Show, Cars, Foreign Cars, New Cars, Newsworthy by Suzanne Denbow | March 19th, 2009 | Leave a Reply |


After failing to receive solid commitments from nervous automakers uncertain of their fiscal health, event sponsors officially decided to cancel the 2010 British International Motor Show. According to Paul Everitt, chief executive of the Society of Motor Manufacturers and Traders (SMMT), which hosts the event, the decision to cancel the show was a direct result of the difficulties currently plaguing the global auto industry. “The manufacturers are all in the process of making redundancies, cutting salaries, cutting working hours and trying to save money,” explained Everitt. “It would have been foolhardy for them to come to us and commit to spending very significant amounts of money at such a time. Unsurprisingly, the people we asked all said they couldn’t commit, so we have cancelled.”

While the possibility of re-scheduling the show in 2011 is certainly not out of the question, Everitt doubts the market conditions will improve that quickly. With London set to host the Olympic games in 2012, it appears as though 2013 is the earliest possible date that SMMT can choose for a re-scheduling. Despite the significant setback, Rob Mackenzie of International Motor Industry Events (IMIE) who was contracted to organize the 2010 BIMS views the delay as an opportunity to fine-tune the details. “We want to look at other shows and decide where we want to go,” said Mackenzie. “Some are very good at attracting consumers, while others have set up as key strategic events for the manufacturers. We need to discuss what we want our focus to be.”

Source: Autocar via 4WheelsNews

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