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2009 Ford Focus: Financial Panic Edition

Posted in auto industry, Cars, Ford, Newsworthy by Suzanne Denbow | July 22nd, 2008 | Leave a Reply |

According to an article published today in the New York Times, Ford Motors is going to be shifting their production focus dramatically.

Although official statements aren’t scheduled to be released until Thursday (in conjunction with second quarter financial reports), unidentified sources within the company prematurely revealed that Ford’s top priority will become smaller, more fuel efficient cars.

Currently, of the 14 assembly plants Ford operates on American soil, 8 of those are singularly devoted to the production of trucks and SUVs. On Thursday, as a part of its new focus, Ford is expected to disclose its plan to convert 3 of the aforementioned 8 to small-car production.

Described as an “unprecedented overhaul”, Ford’s new trajectory is lead by Alan R. Mullay, a former Boeing executive who began as Ford’s chief executive officer in September 2006. Of Ford’s anticipated transformation, Mullay explained, “We don’t have a sustainable company if we don’t do this.”

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