This April, Concorso d’Eleganza Villa d’Este will hold its traditional automotive beauty contest for the 80th year in a row and will be sharing the octogenarian spotlight with co-sponsor BMW. Celebrating 80 years since the production of their very first automobile, BMW will bring a few very special guests to this year’s Concorso, including the BMW 303, the first Bavarian car to sport the kidney-shaped radiator grille, and the all-new BMW Z4. Also among the beauty pageant contestants will be the 1969 BMW 2800 Spicup Coupé, a concept vehicle first unveiled at the Geneva Motor Show 40 years ago. Designed using textbook Bertone front-end styling and drawing heavily from Albrecht Goertz’ BMW 507, the BMW 2800 Spicup Coupé eventually became lost in the shuffle until it was “discovered” last year in Holland. In April, the BMW 2800 Spicup Coupé’s grand debut at the Concorso will mark its first public appearance since undergoing total restoration.
“The past 80 years have shown the high status that BMW accords to design and style. The same applies to the Concorso d’Eleganza Villa d’Este. And that is not least of all why are a perfect fit,” said Karl Baumer, Director of BMW Group Classic and Chairman of the Concorso. Added Jean-Marc Droulers, President of Villa d’Este S.p.A., “The success story of this event in recent years not only shows how well we work together but also reflects our sheer enjoyment in hosting such an extraordinary occasion.”