If the word streaming out from the HyundaiExchange is any indication Hyundai is looking to break-out strong into the luxury sedan market. Hyundai’s recent emergence into the limelight of the auto industry is not by accident and is not going to fade away. They already have one of the best warranty programs for their new cars and now they are planning to introduce what they hope will be one of the best luxury sedans on the market. The primary means (besides style and quality) by which Hyundai plans to get their Genesis sedan to the top will be with a new 380-hp engine and a lower price than their competitors.

In a speech from Hyundai’s R&D head Hyun-Soon Lee the new Genesis sedan is going to be propelled by the all new 4.6 liter “Tau” V8 that is going to be generating 380-hp. That kind of output from a Hyundai engine has before now seemed unlikely and unreachable. Now the Korean auto maker has new goals for themselves and competing on all levels appears to be one of them.

Another means to set yourself apart from the pack is to have a price point well below them. The target for the Genesis sedan is to take on the Lexus LS-level product but at a cost closer to the Chrysler 300C.

Teaming the high octane “Tau” engine and its 380-hp output with a pleasing price and you may just have a hit on your hands, Hyundai. The styling of the Genesis sedan will blend in well with the designs of their competitors and as long as it is teamed up with Hyundai’s 10 year/ 100,000 mile warranty Hyundai will be making some significant waves in the luxury sedan market in 2008.

Source[motive via egmcartech]

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