Transformers gives the New Camaro a leading role
Companies have been using product placement in movies for years, but GM hit the jackpot when Michael Bay was on the look-out for cars for the upcoming Transformers movie. Many of the prominent good guy roles, known to many of us as Autobots, have been assigned to various GM vehicles. The biggest change to come from the selection of GM however is in the role of Bumblebee.

In the animated TV series Bumblebee was a friendly VW Beetle. For the live-action Transformers Movie BumbleBee has been fashioned out of a late 70’s model Camaro that receives a face-lift in the movie to resemble the new Camaro concept due out in 2009. For any purists of the comic book and 80’s cartoons of the Transformers making such a change in the body of Bumblebee may be difficult to swallow. But for the characters sake and for GM’s benefit this might be the best move imaginable.

With the new Chevy Camaro receiving a prominent role in the Transformers movie they are helping to guarantee the spotlight on a car that will not reach showrooms until 2009. Between toy sales, video game sales, and movie sales when it comes out on DVD GMÂ may be assured that the hype for their new Camaro will remain high until it is unleashed onto the Auto Market. And may also acquire a new crop of Camaro loyalist whose first experience with the car will be in a Bumblebee transformable toy.
Source[MSNautos]









In the C30 Volvo is entering into the 2-door hatchback market against the likes of the VW GTI and the Mini Cooper. They have coupled the sophisticated styling of the S40’s front end with the curvatured distinction of the XC90 in the rearend. The C30 is powered by the same 218 horsepowered engine as the S40 T5 which should serve well in this slightly shorter hatchback. The interior cockpit of the C30 boasts 4 bucket seats and the same unique dash as the S40. But with a stiffer, driver friendly suspension and a 6-speed manual transmission there should still be plenty of adventure built into this uncommon hatchback.
In not so stark a comparison the new XC60 is deemed to be the little brother to the well designed XC90. The rush to production is rumored to be in response to the new BMW’s X3 and the Audi Q5 that will be coming to market in the next year. But with its one-off styling and flex-fuel element this is a concept deserving its place on the market. While the narrow windows may give some people pause in concerns to visibility the over-all design of the car follows the similar and successful lines to that of its larger brother. With the new S80 out and the C30 and XC60 coming to market in the next year the future is looking very exciting for Volvo… which is something that no one would ever have said about Volvo back in the 1970’s.


















