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1978 Ford Granada ESS: Just like a Mercedes, but different…

Posted in auto industry, Best of, Domestic Rides, Educational, Ford, General, News, Rides, Videos by MrAngry | December 15th, 2011 | 2 Responses |

Ford Granada ESS

Say what you will, but from 1975-1985 just about every car built by an American auto manufacturer was a major pile-O-crap. They were underpowered thanks to smog regulations, employed awful materials and at days end, simply didn’t have the quality of our overseas competitors. That didn’t stop the big-3 from trying to sell them to us though. Take this ad for the 1978 Ford Granada ESS for example, a car that back then, was one of the worst offenders. Manufacturers knew that their products were substandard compared to the rest of the world and in an effort to get us interested they tried to take the easy way out by copying the big boys. The Granada for example came with a slick-as-snot vinyl interior, cheap plastic knobs and an engine that was as far from reliable as you could get. I suppose in reality trying to get the public to view them as something that they weren’t was their only hope. Unfortunately though, it didn’t work out to well for them. Click through to see what I’m talking about.

Source: Hemmings.com

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2 Responses

  1. T says:

    I happen to own a ’78 Mercedes 300D. It’s fascinating to watch this commercial, given how the 128 style Mercedes has survived so well. It’s almost a matter of comparing the height of durability with one of the lows in automotive engineering history.

  2. 68SportFury says:

    This wasn’t the first time Ford’s ad agency pulled out the “Granada=Mercedes” idea. Earlier in the Granada’s run, they had a commercial where the new owner of a Granada was shown replacing all the badging on the car with Mercedes stuff, capping it all off with a Mercedes hood ornament. Just tried to find it, but no such luck.