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100 Hyundai Equus Sedans Coming to U.S.
75 large for a Hyundai? I know, it hits like a punch to the gut. *Cough*, Phaeton, *cough*. According to Hyundai though, this car can hang with the big boys at Benz and BMW. In order to gauge market interest, they will be sending 100 Equus sedans to select dealers across the United States. The success behind the Genesis sedan and coupe gives them a strong push upmarket, but I’m guessing they’ll need to establish a luxury brand before giving the Equus a green light.
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It’s going to have the same Tau engine as the Genesis, right? I wonder if they’re going to tune it for more power, as I’m guessing the Equus weighs more.
I don’t know if it’s totally fair to compare it to the Phaeton though. Hyundai’s move upmarket is being pretty well-received. It’s a gamble, sure, but somehow I think Hyundai will pull it off better than VW. Just a hunch. But yeah, they need a luxury marque pronto.
Maybe we should do a naming contest?
Words by Alex Kierstein on May 8, 2009 at 2:09 pm | #
Great idea! But seriously, I have no idea where to begin. Who came up with “Lexus” anyway? From what I understand, the names Vectre, Verone, Chaparel, Calibre, and Alexis were also possibilities. I love marketing people.
Words by Nathan Redden on May 8, 2009 at 2:14 pm | #
I have a cousin in advertising – he’s done some work with Lexus, interestingly enough. Maybe I’ll get his input
Words by Alex Kierstein on May 8, 2009 at 2:32 pm | #